The Founders

Meet Our Team

The visionary minds bridging economics, digital strategy, and cosmetic innovation.

Sumiran

Sumiran

Co-Founder & Director of Strategy

Sumiran is an entrepreneur, researcher, and economics professional with over seven years of international experience across the USA, India, Japan, and the Netherlands. With academic training in Social and Applied Economics from the USA & Entrepreneurship from the Netherlands, she combines economic insight, applied analytics, and business strategy to create impactful, data-driven solutions & business Start-Ups.

Having worked on export initiatives in collaboration with government bodies and international organizations, Sumiran has developed expertise in leadership, strategic thinking, econometrics, and data modelling. Her global experience across academia, entrepreneurship, and cross-cultural environments has shaped a multidisciplinary approach to innovation, and business growth.

Passionate about self-entrepreneurship journey vis-a-vis bridging global niche technologies, AI based automation. Sumiran, brainchild the most ambitious venture of affordable cosmetics, beauty & health into the daily life of common human beings, especially Gen Z. 'Everybody has a right to be Gorgeous by Looks' is her mission & motto.

Nikita

Nikita

Co-Founder & Director of E-commerce

Nikita is an E-commerce expert with a strong professional and academic background, including successfully running an E-commerce start-up during the early stages of the online retail industry.

To further enhance her knowledge of the latest technology-oriented marketing tools, she completed a Master’s degree in Digital Communications and its role in Entrepreneurship from one of Europe’s leading institutions. She possesses exceptional end-to-end expertise across the entire spectrum of E-commerce business operations, including content writing, product specification development, editing, photoshoots, backend administration, and inventory management.

With professional experience in both India and Europe, Nikita has developed specialist expertise in start-ups, digital marketing, innovation, and research development. Cosmetics, beauty, and health are areas especially close to Nikita’s heart, inspiring her to conceive, plan, and create a platform offering some of the world’s most advanced technology-oriented product lines. 'Discover the East Asian Beauty' is her mission statement.